We believe everyone deserves a watch they love.

Accessibility and Fun - those are the foundations on which this company was established. Watches can be beautiful, they can be meaningful, they can be tools. Shopping for watches can also be confusing, overwhelming, and even intimidating. We believe that getting into watches should be exciting, whether you’re looking to find the perfect gift for a loved one, start your own collection, or find that elusive piece.

In 2021, what had been a lifelong hobby became a mission - to share the joy and pursuit of watch collecting. We’re not interested in flexing our knowledge or pushing one brand over another. We’re interested in finding out what makes you tick so we can help you find the right watch.

When JP founded this company, his primary aim was to share his passion for watches with anyone who was interested, and that goal remains. Everyone deserves a watch they can be proud of regardless of their budget, taste, or background.

Core Values:

Integrity: You put your faith in us, and we see that as a duty to you. We are all about building trusting relationships, not making a quick sale.

Inclusivity: We want to foster a broad and diverse watch enthusiast community based on respect and authenticity.

Simplicity: Our process is designed around you and your needs. We lay it out for you from the start. There are no hidden fees, no pressure to buy something you don’t want.